1. ‘muji-rushi’ and wardrobe staples…

    When I first started exploring the idea, in my own head, of a capsule wardrobe of staples that could make any man look well dressed, timeless and beyond trends, I was working in the denim industry in Japan. The idea that there are staple pieces, un-affected by trends or fashions, was something quite empowering. After all, the biggest issue with the fashion industry for most isn’t looking good, it’s looking up to date. If you can just focus on looking good, being comfortable and appropriate to the occasion, you have won the battle against any fashionista.

    Be it a classic grey three-piece, a blue hopsack blazer, white tee or a pair of oxfords, the principle should be the same. It should be of exceptional quality. It should be of exceptional fit. It should stand out only for these first two points, no branding, no paraphernalia.

    So when we thought to commision our first pair of denims, we had that in mind - a fit that was flattering, a quality of raw material and make that is exceptional, and no visible branding. Made locally in Hong Kong from a green cast Fukayama denim, with aged laurel wreath donut buttons and rivets & burrs, the unwashed selvedge denim is stitched in a classic yellow and orange thread configuration. The cut is a little more tapered in the leg, to best fit with a more elegant shoe, the rise neither high nor low. We added a brown suede patch, left blank, in place of a branded oilcloth.

    My pair is in for it’s first wash, so fit pics will follow.

     
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    All good friends….
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    Armoury X Indigo Farm Fukuyama Denim
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    You say paraphernalia, I say affectation. Tomaytoes, tomahtoes. I can’t believe I’m agreeing with Desu! Lovely jeans...
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    A Blank Canvas.
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    The Armoury denim.
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